Recruiting new HGV drivers using social media isn’t everything it was all cracked up to be in 2022 and before.
Lets face it there are so many people loitering in the background wishing to dump all over your carefully crafted job ad, that for most companies protecting their reputation, by not getting into online spats, is more important than using the ‘Extended Reach’ social media advertising can give us, and that’s a shame.
Tipping Animal Feed Switzerland – 1993
So whats the problem?
People wish to be courted, before they form a trusted relationship on social media. To gain this trust we create content which allies with their own interests? Through this intrinsic association, trust is gained over time.
Strategic Intent
We gain this trust by showing fantastic pics and telling relatable stories of your own trucks & drivers, doing their thing. Inviting likes and shares from complete strangers. This user engagement is an important part of the process as this is how we extend your digital reach.
How do we know their interests? Well that’s an easy one? We know they’re interested in trucks and truck driving as that’s the ‘niche’ which our social media formula exclusively feeds into? Nothing happens by accident.
By publishing pictures & clips provided by (incentivised?) company drivers, allied to compelling text written by us, it creates an open window into your organisation.
But the work isn’t done when its done? Social recruiting for your company is an ongoing chore. A bit like sorting out the blue pallet accounts/off-hires, or chasing drivers for infringement signatures, its a job which no one wants to do. But it needs to be done in 2023.
Do it well, and this is how we can put thousands of eyes every single day, on your company. Or perhaps more importantly on its job ads.
Without any of the public backlash we see every day on Facebook.
And the best part is, no one else in our industry is using social media with such strategic intent. Which puts your company firmly in the box seat.
6 Axle Media
6AM isn’t just another content creator. It creates content created specifically by lorry drivers, for lorry drivers. In a language they understand, and delivered to them in a manner which finds them at their most receptive and at their least suspicious, defensive and cynical.
In their cab with a cup of coffee.
They like what they see and they follow your socials? This is where the relationship begins.
They like the trucks? They like the work? They like the banter from the company on social media? So next time a job vacancy comes up? We can sell it to a pre-warmed crowd? Without the grand a week brigade having an opportunity to chip in with their tuppence-worth.
Like to know more? Contact Us!